Carlo Castorina is the Founder & Director of Mediatrends, an innovative magazine focused on communication. He is also lecturer at the Università Cattolica of Milan. He worked for three years as Media Relations Specialist at Generali, one of the largest global insurance and asset management providers, handling institutional and financial communication. Previously, he held the role of Communication Manager at Transcrime, the research centre on innovation and crime of the Università Cattolica of Milan. He graduated in Law from the University of Catania and as his first job at the age of 19, he founded and managed an event agency, establishing a three-year partnership with Red Bull.