The World Innovation and Change Management Institute (WICMI), which has a communication committee as part of its structure, made a decision on the initiative of General Secretary Danijel Koletić, and under the chairmanship of Richard Linning, to launch a global initiative to create a document that aims to provide the business community, and to which the public relations industry belongs, guidelines so that the industry in practice could make its contribution to the global green transition and economy by the goals of sustainable development of the United Nations and the Paris Agreement.
