PROGRAM
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Thursday to Sunday
April 3rd to April 6th, 2025

PROGRAM
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Sustainability - Progress for Success

We are witnessing global changes that are impacting the planet Earth. Every individual, and especially organizations, regardless of whether they are corporations, small and medium-sized enterprises, or non-profit organizations (NGOs), must understand sustainable development and get involved to contribute to it together and by their capabilities.

Representatives of the communication industry, including the media, have one of the biggest responsibilities for understanding, educating, and raising public awareness. Sustainable development is based on several elements. Communicating “green” sends a message about sustainability, about human coexistence on planet Earth, and the very beginnings of sustainability go far back in history into sustainable heritage.

This is exactly why we want to give importance to the place of centuries-old history, culture, and tradition in Rome because many before us in Rome and some other civilizations laid the foundations of sustainable development.

 

We divided communication in Rome into two thematic areas, “Green communication, green responsibility” and “Sustainable heritage”. We want to see how sustainability can help each of us. We want to share the knowledge and thoughts of communication experts, and media representatives so that together they can inspire sustainable development through stories from practice. Together we can do more, so I invite you to be a part of this event, to be a part of communication innovation and creativity. Welcome to Rome. Welcome to the “Green communications, green responsibility, ESG, Sustainable heritage” conference.

Where

TO BE ANNOUNCED
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When

September 23rd-24th, 2025

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NEWS
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Why PRO PR conference?

This year, I had the privilege of attending the PROPR conference for the first time. Before it even began, my expectations were quite high due to the impressive list of speakers, and I was eagerly looking forward to new topics and potential connections. However, the conference exceeded all my expectations.The wealth of content offered, exceptional speakers who shared their knowledge and experience, flawless organization that ensured the smooth running of the event, as well as the friendly and approachable organizers – all contributed to making the conference an unforgettable experience. Not only the program was impressive, but the overall atmosphere and energy were also inspiring and motivating. This conference convinced me that a good conference is not just a list of great lectures and panels, but much more than that. It brought together people, ideas, and passions in a unique way. The beautiful location where the conference was held further enhanced the overall experience. Now, I eagerly await the next conference, already considering attending this event as my annual obligation, something I must not miss. This conference has definitely set a high standard for all future events I will attend.
Dijana Jevtic
Dijana JevticSenior advisor of the field at SIST
As IPRA president for 2024, I had the pleasure of actively participating in this year's PRO PR conference, held in Belgrade. Extremely active participants, excellent lectures and presentations by exhibitors and proud winners of awards - certainly marked the conference. But more important than that, for all of us, is the effort of Danijelo Koletić and the PRO PR team to connect professionals in the region with each other, but also the region with the rest of the world.
Nataša Pavlović Bujas
Nataša Pavlović BujasIPRA President
As an experienced public relations professional with over a decade of experience, the PRO PR conference left me deeply impressed with its professionalism and relevance. This conference is not just a regular event on the calendar but a true gathering place for industry experts to share the latest trends, best practices, and visions for the future.Participating in the PRO PR conference brought me not only refreshment in the form of new ideas but also confirmation and validation of my existing practices. Expert lectures, panel discussions, and workshops provided an opportunity to delve deeper into current topics and exchange experiences with colleagues from across the region and even the world.What particularly impressed me was the diversity of topics covered during the conference. From digital strategies to crisis management, the PRO PR conference offered a comprehensive overview of the most important aspects of our profession today.After more than a decade in the field of public relations, I can confidently say that the PRO PR conference has become a pivotal event in my professional development. I look forward to each subsequent conference and the opportunity to continue learning and networking with industry peers.
Reanna Relić
Reanna RelićSenior Expert Advisor for Public Relations at NP Brijuni
I am very pleased that I had the opportunity to participate in the Pro PR conference, one of the best regional gatherings of PR professionals. I am impressed by the diversity of the lecturers and the parts of the world the lecturers came from, as well as the content and creative way of the presentations. I will definitely come again!
Sanja Bianculli
Sanja BianculliHead of marketing and pr at Dogs Trust
I come to the PRO PR conference every year with high expectations and each time the program exceeds them. That speaks a lot about the quality of speakers - hot topics, excellent insights and expert angles. It gathers top PR professionals, in the region and beyond, and facilitates new ideas and joint opportunities. And finally, every year we also get to learn from the organizing team about motivation, hospitality and ongoing contribution to our profession.
Tamara Bekčić
Tamara BekčićManaging Director and Co-Founder at Chapter4
The PRO PR Conference not only offered insightful lectures on core public relations (PR) topics, but it also delved into cutting-edge areas like AI, the Metaverse, ESG, and data storytelling – all crucial considerations in today's tech-driven landscape. A particular highlight was the "Networking in Motion" sessions, where I had the privilege of connecting with both the CEO of PRCA and the President of IPRA – heads of two of the most influential institutions in the PR world and engaged in discussions with attendees hailing from South Africa, Balkans, Middle East, Ukraine, the UK, and the US. These networking sessions provided a fantastic opportunity to meet rising stars in the industry and glean valuable insights from seasoned practitioners. If you're a communications professional working in the corporate world, for an NGO, or within a public institution, don’t miss out the next PRO PR Conference
Aslihan Guven
Aslihan GuvenExecutive Director Office Director at Istanbul Sabiha Gokcen International Airport
The invitation to participate in the 21st Pro PR conference for students represented an opportunity for additional understanding of the essence and perspectives of work in the field of communications and public relations. The three-day event, held in the beautiful surroundings of the Mona Plaza Hotel in Belgrade, was not only a meeting place with colleagues from the profession, but also contributed to the inspiration for further professional development, both for students and employees at the Faculty. Also, conferences of this type always contribute to the application of knowledge and the exchange of opinions, especially in the domain of trends and the future of PR, but also the possibility of critically reflecting on different experiences and case studies, as well as connecting everything we learn and do. A strong impression was made by lectures and presentations by experts from from abroad such as Charles Skinner from Great Britain, Rafael Llopis from Spain and Eleonora Albijanić from Montenegro. The last panel, THE FUTURE OF MEDIA AND PR - A RECIPE FOR A HAPPY RELATIONSHIP, was particularly interesting. This discussion opened up new possible perspectives on the relationship between the media and the PR profession, challenges and strategies that will shape the profession in the coming years. We would like to thank the organizers for the invitation and the opportunity to attend this important event, to gain new contacts and gain insight into the most current practices in the country and abroad, in the field of communications and public relations.
Marijana Katić
Marijana KatićCoordinator of the Center for professional practice and career counseling at Faculty of Media and Communications
In a time when public relations are transforming, the PRO PR conference shone as a beacon of innovation. It was inspiring to witness the evolution of public relations into a strategic function intertwined with corporate communication and digital platforms. The synergy of knowledge in these areas was evident. The conference offered a unique insight into the dynamics of the industry, emphasizing challenges such as digital transformation and ethical standards. I particularly appreciate the efforts of the organizers, who created a platform for developing ethical, transparent, and reliable communication strategies. Their commitment to quality and innovation was key to the event's success. Thanks to the PRO PR organizational team, the conference has become a space where professional knowledge and the future of public relations intertwine. Their leadership and vision are proof that the public relations community is vibrant, dynamic, and ready for future challenges.
Tomaž Taškar
Tomaž Taškar Executive director at TV3
In an age when digital is inexorably shaping our daily lives, we drink coffee with dear people less and less, organize live meetings and see those without whom our work and life can hardly function. Instead of a warm human encounter, we make "zoom" compromises, postponing dear encounters and restraining emotions. Fortunately, sometimes Danijel Koletić comes to our town and with a great team of associates restores us to the factory settings. He shows us, as only he can, why a close encounter has no alternative, and that a live word and a handshake are more precious than any session on "teams". This was also the case this year at the 21st Pro PR conference, the leading educational event in the region in the field of public relations. Wonderful, dear people, new acquaintances and never more lecturers from all over the world. Thank you Danijele and the PR profession! See you next year. Feedback
Miloš Cicmil
Miloš CicmilPublic Affairs Manager at Novo Norddisk
This year, the PRO PR conference fully confirmed its reputation as an excellent and unforgettable top experience in the field of corporate communication. Extraordinary lecturers, practically from all over the world, who are the highest experts in their substantive areas of activity, once again confirmed that they are part of an exceptional elite of communicators, who raise the reputation of the entire communication profession with their knowledge. In-depth round table debates involving top experts provided an in-depth analytical view of the topics they presented. The active participation of the audience was also unforgettable, and with their questions, views and perspectives, it only complemented the exceptional presentations. I believe that the PRO PR conference once again proved that, due to the exceptional content and all the participants, it is certainly one of the best conferences of its kind in the world. That's why I'm already looking forward to and with the greatest ambitions waiting for the next PRO PR Conference, which should not be missed!
Aleksander Salkič
Aleksander Salkič Senior Corporate Communications Expert at A1 Slovenia
If any of the 200+ delegates who attended this year’s PRO PR conference left without learning anything they were either geniuses or asleep during the lectures. Like all the senior practitioners I spoke to during the event, I found something new to add to my fifty years’ worth of experience in the world of communication at this most forward thinking event. A varied line-up of speakers covered a truly wide range of topics including ethics, using evidence-based strategies, getting alongside journalists to secure best PR results, digital communications security and many more. Twenty two speakers and fourteen discussion panel members ensured that PRO PR ’24 continued the series’ reputation for a uniquely rich and varied learning experience to helps attendees be the best informed and well rounded PR practitioners in an ever demanding industry. The most effective learning is also entertaining and as always, this year’s event was stimulating, enjoyable and punctuated by President of the Organizing Board Danijel Koletićs’ trademark wit and good humour. If there were any geniuses there, then most certainly there could not have been anyone who was asleep !
Charles Skinner
Charles SkinnerMember of the Organizing Committee
Participating in the PRO PR conference was a remarkable experience. The organization was flawless, a confirmation to Daniel Koletić's vision and leadership in nurturing a platform for communication professionals. It was exhilarating to share insights on the future of public relations and to engage with colleagues from both the region and around the globe. Having followed the conference since its inception, I'm impressed by its evolution and impact on our industry. I look forward to continued collaboration and the conference's role in shaping the future of communications.
Borislav Miljanović
Borislav MiljanovićCEO at Represent System, Serbia
“The PRO PR conference is one of the friendliest events I have ever been to. The programme with excellent speakers from different countries all around the world is always up-to-date and it addresses the current trends in public relations and communication. The added value of the conference is also that it changes its location every year, and the attendees have a chance to get to know different parts of our region. Marketing Magazin supports the PRO PR conference for some time now as it is important for us to report about various topics in the communications industry. Public relations profession still has a lot of potentia,l and the demand from our readers for such a content also proves that PR is on the rise. "
Simona Kruhar Gaberšček
Simona Kruhar GaberščekEditor-in-Chief, Marketing Magazin
I had the chance to present Muck Rack's 2024 State of Journalism report for the first time at the PRO PR CONFERENCE in Belgrade, Serbia. The conference brought together PR leaders from every part of the globe. It was fascinating to see how much our global data resonated with everyone. -Journalists are less likely to use G-AI tools than PRs but are still embracing them for behind the scenes work -X is still the most popular social network for journalists. LinkedIn, TikTok and Instagram are gaining traction. None of the X replacements have taken off according to journalists -Keeping your pitches short and relevant are still key I was also grateful to see Golin's Global President of Data and Analytics Jonny Bentwood present on data storytelling and the tools he invests in. He's clearly leading the industry on making sure AI tools are part of his tech stack for the major brands they represent. Thank you for your constant partnership and for coming to Belgrade to share. Big thanks to Danijel Koletić, Žarko Simović and Apriori World for having me at the 21st Annual conference!
Natan Edelsburg
Natan EdelsburgChief Partnerships Officer at Muck Rack
I would like to share with you the great personal and professional experience I had the fortune to live in Belgrade at the PRO PR GLOBE AWARDS. Meeting people from many different nationalities and cultures (South Africa, England, Switzerland, Slovenia, Serbia, Croatia...) has been very enriching. Understanding the importance of Public Relations in a scenario like the current one in each of these societies has enriched me a lot. The organization has been impeccable at all levels. That makes me feel grateful for life to them on the one hand and especially to Petra and Danijel on the other. As one person from Lubiana said to me referring to my presentation on "The Soul of Brands", conferences like this make me see why and for what I work. Thank you "for everything" from the bottom of my heart.
Rafael Llopis
Rafael LlopisHead of the Marketing Department at Revestech
If I were to summarize the impressions from this year's PRO.PR in three terms, it would look like this: truth, network and artificial intelligence. The truth, which I experience as a timeless postulate of the profession, found its rightful place in the presentations that we had the opportunity to hear and I think, not that it is not superfluous, but that it is necessary to repeat, repeat, repeat. Not only to preserve the essence of the industry, but also to ensure that we pass that code on to colleagues just starting their careers in PR. I link the creation and identification of a profession to the recognition of the importance of the network and the communication that generates it, between individuals and groups that combine common interests. In addition to the human, responsible for the evolution of communication, the network also has a strong technological stamp, which is already a kind of revolution in the practice of the profession, represented by the image (and work) of artificial intelligence. Whether AI will be a tool or a revolution itself remains to be seen, and we won't have to wait long for the answer. I am of the opinion that artificial intelligence will never take the lead, although it will be, and already is, a very useful tool for carrying out everyday PR tasks. I'm curious to hear if we'll get those answers already at the next PRO.PR, which I'm looking forward to in advance because of the great energy it's been accumulating and broadcasting for more than two decades. This comes to you as a self-sustaining system of information, joy and business opportunities, in which you discover a new layer of personal and professional satisfaction each time.
Ljiljana Burzan Nikolić
Ljiljana Burzan NikolićExecutive Director of Bi Communications
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LECTURERS

To be announced

PRO PR GLOBE AWARDS
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PRO PR GLOBE AWARDS
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PRO PR GLOBE AWARDS
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PRO PR GLOBE AWARDS
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COMING SOON

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Networking in motion

I am proud that under the auspices of the PRO PR Conference, the leading international education platform in Southeast Europe, we launched a communication conference regarding the green responsibility of the communication industry under the motto “Green communication, green responsibility” for the first time in the world in 2023 at the Plitvice Lakes. I wanted this topic to be discussed in a focused manner every year, which is why I decided to put Rome on the world map to connect leading experts in the field of communications with an emphasis on public relations who will talk about their projects, about common global challenges that will allow us to understand better together why sustainable development and the goals of sustainable development are important.

Environmental, social, and governance (ESG) represent a communication challenge of implementation and understanding, and it is logically connected to sustainable development. We are aware, studying so far, that numerous civilizations have left us a heritage of guidelines, but also the applications of sustainable development.

 

There are numerous strategic documents, there is an awareness that both through legal regulations and through independent initiatives can be created greater interest and provision of good examples from practice for sustainable development. Through the conference, we want to do even more for the planet we live on, for the planet that has fed us for centuries, and for the planet that teaches us about sustainability through its ecosystem. As a consultant in the field of strategic communication, I want to encourage the communication industry to speak and discuss more about this topic and for it to become a global guideline in itself through the conference in Rome. I am grateful for the mission that was given to me. Under the motto “Networking in motion” I connect people, so I believe that this mission will also be realized at this conference. Each of us has our mission in sustainability, especially those of us from the communications industry. I hope to see you in Rome. Thank you very much in advance for recognizing the program of this conference and its goal, and we want to encourage you to talk more about it.

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PRO PR Globe Awards – Bring Out the Best

In 2012, Danijel Koletić created the concept of the PRO PR Globe Awards as the first awards program in the world focused on individuals who deal with the public relations sector and are part of communication management. So since its foundation until today, recognitions have been annually given in this category from all continents to individuals whose creative activities positively impacted different areas of work.

Since 2019, four world associations: PRCA (Public Relations and Communication Association), IPRA (International Public Relations Association), ICCO (International Communications Consultancy Organization), CIPR (Chartered Institute of Public Relations) and WCFA (World Communications Forum Association), have been involved in the nomination process either directly or through the winners participating in the nomination process.

With the aim of rewarding team successes through projects that created a certain awareness and effect on the processes of the organization or social community, Danijel Koletić made a decision, and after analyzing all the leading award programs at the world or national level, launched the PRO PR Globe Communication Achievement Awards.

Together with his team in 2023, he started the process of analyzing the situation and defined award categories that do not exist nor are they awarded for successes in specific areas that also require communication skills. Thus, the PRO PR Globe Communication Achievement Awards has a total of 24 categories, of which nine (PRO PR Globe Culture and Heritage Communication Achievement Awards, PRO PR Globe Music Discography Communication Achievement Awards, PRO PR Globe Green Industry Communication Achievement Awards, PRO PR Globe National Park Communication Achievement Awards, PRO PR Globe Winery Communication Achievement Awards, PRO PR Globe University Communication Achievement Awards, PRO PR Globe Agriculture Communication Achievement Awards, PRO PR Globe Auto Moto Communication Achievement Awards and PRO PR Globe Museum Communication Achievement Awards) are appearing globally for the first time. In this way, a contribution is made to the communication industry, but its history is also changed and new standards are set. I would especially like to thank Jacqueline Purcell and Charles Skinner who, with their guidance, contributed to the PRO PR Globe Communication Achievement Awards having its uniqueness.

We adhere to the: United Nations Sustainable Development Goals, The Commonwealth Charter and the Paris Agreement on Climate Change.

We invite you to be a part of this success not just this year, but every year.

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TOGETHER WE CAN DO MORE

Connected within the communication industry we can always do more for
the industry, for its prosperity and development. Every individual, every team, and every
organization can do more if they want to. We are grateful to the organizations and partners
who support us.

ENDORSED BY

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MEDIA PARTNERS

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SPONSORS

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ROME

It is said that a city can also be described through its panorama, colors, perfumes, objects, or even an idea. It is precisely those nuances, intangible and temporary, that sometimes turn into unforgettable memories.

Over the centuries, the magic of Rome has been masterly told by poets and writers and wonderfully depicted in the works of great artists. Eternal and mysterious, the Capital envelops those who arrive in a pleasant “sickness of Rome” that does not abandon. It is no coincidence that millions of tourists hurry to throw a coin into the Trevi Fountain with the hope of returning to visit it: because in Rome, remembering Goethe’s words, everything is as we imagined it, and everything is new.

MORE ABOUT OUR VENUE

PRO PR HISTORY

Take a look at the PRO PR conference throughout the years.

PROPR 2024

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PROPR 2023

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PROPR 2022

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PROPR 2024

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PROPR 2023

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PROPR 2022

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PROPR 2019

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PROPR 2018

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PROPR 2017

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PROPR 2016

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PROPR 2015

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PROPR 2014

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PROPR 2013

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PROPR 2012

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Register to
our PR Roman Forum conference

Now it’s time for your registration. Welcome!
Our vision is “Networking in motion” and the program motto of the PR ROMAN FORUM conference is: “Green communications, green responsibility” ESG, “Sustainable heritage”.  As part of the conference, the PRO PR Globe Communication Achievement Awards will be given. We will be glad if you decide to be part of the PR ROMAN FORUM conference.

Add your desired packages to the cart, fill in the desired quantity of your packages and in the next step fill out our online application form. Another way is to download, fill and send us our application form.

Prices do not include VAT.

PR ROMAN FORUM

345€

Full conference attendance

Including all lectures according to the program

Lunch on the 23rd of September

ADD TO APLICATION

Limited seats available!

PRO PR GLOBE COMMUNICATION ACHIEVEMENT AWARDS

200€

PRO PR Globe Communication Achievement Awards Ceremony

PRO PR Globe Communication Achievement Awards Ceremony on the 24th of September

Welcome drinks

Lunch

Cocktail party – finger food and drinks

ADD TO APLICATION

Limited seats available!

PR ROMAN FORUM WITH THE PRO PR GLOBE COMMUNICATION ACHIEVEMENT AWARDS

470€

Full Conference Attendance​

Including all lectures according to the program

PRO PR Globe Communication Achievement Awards Ceremony on the 24th of September

Welcome drinks

Lunch on the 23rd and 24th of September

Cocktail party – finger food and drinks

ADD TO APLICATION

Limited seats available!

Payment Details:
Due to recipient of the bill. The full amount must be paid before arriving at the PR Roman Forum conference or the PRO PR Globe Communication Achievement Awards. 

Application:
You can find the application form here, after filling it out, send it by email to: info@aprioriworld.com.

Important notice – Cancellation:
Please note that after the 5th of January, 2025 the refund is not possible.